Author: Scott Galloway
NYU Stern professor Scott Galloway provides a compelling and thought-provoking analysis of the four tech giants, Amazon, Apple, Facebook and Google. He gets your attention with sharp observations that go something like this. We used to look up to the heavens and ask God for wisdom. Now we look down to our phones and ask Google for the answer. The style is very engaging and makes for a great read.
His personal story of trying to get NY Times to restrict Google’s access to its content resonates with my beliefs. It’s too bad for NYTimes and the world, that he was not successful in that quest.
With Facebook he didn’t have much new information to share. It is very clear to all of the world that Facebook, in its heydey, knew too much about all of us. The following had been written by Yuval Noah Harare several years ago, “With knowledge of 150 likes, their [Facebook’s] model could predict someone’s personality better than their spouse. With 300, it understood you better than yourself”.
Overall, this book is entertaining and it will get you to think hard about the The Four and what their dominance bodes for the future.
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