Monday, January 27, 2020

What You Do Is Who You Are: How to Create Your Business Culture

Author: Ben Horowitz


somehow find it difficult to wrap my head around the titles of Ben Horowitz’ books. The first book I read was “The hard thing about hard things” which seemed kind of obvious and repetitive and now this one is called  “What you do is who you are”, which also doesn’t seem particularly insightful. Unlike the title, however, the book is quite straightforward and is about the importance of culture to an organization. 

Horowitz starts out by looking at the eighteenth century sugar cane plantations of Saint-Domingue (modern day Haiti), where enslaved Africans planted, harvested and processed sugar cane. Like in other plantations any attempt to resist was met with severe punishments, often ending in death. Ultimately, led by a former slave, Toussaint Loverture, they overthrew slavery to establish the Republic of Haiti. Horowitz argues that slavery, by design, eliminates any type of culture taking root in the population. He examines how Toussaint Loverture, overcame this setback and was able to build a culture among slaves that culminated in their freedom. 

He cites many other examples from Genghis Khan to prison gangs that are interesting in their own right. I got the feeling that Horowitz runs fast and loose with these stories and conveniently prescribes a culture and then goes on to attribute their success to this culture. Even though the history is debatable, but the lessons in culture are relevant and applicable to most organizations. 

It's fun to look at culture from the lens of computer science. Horowitz says that “Cultural design is a way to program the actions of an organization, but like computer programs, every culture has bugs. And cultures are significantly more difficult to debug than programs.”  Maybe he should have taken his analogy seriously and refrained from debugging cultures that he did not have a first hand view of!

Wednesday, January 1, 2020

Trailblazer

Author: Marc Benioff


Over the last two decades Salesforce has become the dominant player in the  enterprise space, by providing the platform for their marketing, sales, service and IT teams to connect with customers. Their founder and CEO is Marc Benioff and he is one of the few very successful entrepreneurs who have combined business success with social activism. 

He starts out by describing his first hand experience watching his running a small clothing business, “Stuart’s Apparel” and often-times was up until 11 pm at the Kitchen table, doing the books by hand. Through his father’s business he also got a sense of the importance of human relationships in making a business successful. 

There are many nice quotes in the book and I particularly liked this one. “To be effective, a leader needs to both learn from the past and project the future. But you can’t do either of those things until you carve out some time for being in the present”.

His simple definitions to create strategic alignment in Salesforce have the catchy acronymn V2MOM
  • Vision - what do you want?
  • Values - what’s important to you?
  • Methods - how do you get it?
  • Obstacles - what is preventing you from being successful?
  • Measures - how do you know you have it?

From the start it is clear that Mark Benioff’s mission is improving the state of the world and not just being CEO of salesforce. In fact, he has written an entire chapter that is titled activist CEO. I must confess that there is a good deal of bragging about the great things that Salesforce and Marc Benioff have done, which doesn’t make for an entertaining read. However, there are some nice concepts like the ones about building trust, and the importance of developing a strong company culture. Specifically his idea of giving back 111 which is 1% equity 1% of product and 1% employees time seems to be a nice catchy motto for other companies to emulate.

Mark truly seems to have committed himself to alleviating the homelessness problem in San Francisco.  He was instrumental in getting proposition C passed in San Francisco. Itrequires all businesses with more than $50 million in revenue to be an additional .5% of tax on the profit.

Overall, Mark is one of those few individuals who have had both a business and social impact in our times. Read the book to appreciate his contribution and see what you can learn from him.