Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Author: Ryan Holiday

It isn’t news that traditional marketing with press releases, TV commercials, billboards and huge product launches are a thing of the past. The “technical” term for the new strategy is called growth hacking and it is a way to use the product and its technology to reach a wide audience. The beauty is that it’s reach is much wider than the traditional marketing channels, and it costs a lot less.  I am sure you ask why isn’t everyone doing it then? To understand the nuances I recommend this book. In just a little over a 100 sparsely spaced pages, Ryan breaks down the key principles of growth hacking. He also practices what he preaches. Even though book publishing is not an ideal candidate he uses some of these techniques to drive the demand for his book.  Read it and see for yourself what all the hype is about.