Monday, August 25, 2014

Think Like a Freak

Authors: Steven D. Levitt and Stephen J. Dubner


At the outset I must warn you that I am a big fan of the original Freakonomics book. I joyfully read it cover to cover in a couple of days and was amazed at the author’s rigorous analysis on questions that most people would have considered too not worthy of asking. They continue in this vein, with their third book in this series with the desire to make all of us readers, Freakonomists.

This book continues the same collegiate reporting style that makes you feel that you are listening to a friend telling you a story. So the good news is that you will plow through the book. Unfortunately the material is, to a large extent, recycled. I have previously read about the Nigerian Scammers, King Solomon’s self-selection process, David Lee Roths M&Ms and several other anecdotes in other books. 

The authors hint that they might be tiring of this Freakonomics gig as well and throw in a chapter in the end about how it is “good to quit”.  I do hope that they take a lesson from this and come up with something different and better the next time around.

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